Muskegon Big Boy Grand Opening Set for Saturday February 13

By Victor Skinner
The Muskegon Tribune

There’s a new Big Boy in Muskegon, and it’s kind of a big deal.

The iconic youngster in checkered overalls has greeted Michiganders for decades, but the franchise’s newest establishment at 1720 E. Sternberg Road will serve as a proving ground for an entirely new look and revamped menu.

“We’ve been open for carryout and online orders,” but coronavirus restrictions has kept the lobby closed to dine-in customers for the first couple weeks, marketing manager Patrick Blake told The Muskegon Tribune. “We’re excited to join the community.”

The new restaurant’s official grand opening is on Saturday, February 13 with a full day celebration, though things will be a little different than the franchise’s five dozen other establishments across the state.

“We’re doing a huge grand opening for the community, so we’ll have 84 cent Big Boy burgers all day,” Blake said. “Big Boy has been around for 84 years, so we’re giving away burgers for 84 cents.

“There will be discount certificates and several chances to win Big Boy burgers and fries for an entire year. They will also be giving away free t-shirts for the first 100 guests, bobbleheads, banks, and other prizes,” he said.

The Muskegon grand opening marks not only Big Boy’s newest restaurant, but also a new approach and new menu items. Gone is Big Boy’s famed salad bar and breakfast buffet, replaced with new offerings like pizza and boneless wings. The motif also received a remake the owners hope will help draw in a new generation of customers, Blake said.

“We still have our staple items like Slim Jims and the Big Boy Class, but we’re looking to bring in some new menu items that are popular with younger customers,” he said.

During the Grand Opening Big Boy will be offering burgers for 84 cents.

Big Boy “is a long-standing brand here in Michigan and we want to evolve with the times, but still stay true to our roots,” Blake said. “We want to get stuff that appeals to all generations on our menu.”

The Muskegon store itself “is awesome, the way it looks,” he said.

While customers can enjoy a new atmosphere and a new menu, some things at Big Boy haven’t changed.
Food is still prepared fresh at the chain’s commissary in Warren, and Big Boy will remain “very family-friendly and affordable,” Blake said.

Burgers, fries, and drinks for a family of four totals less than $25, he said, providing a value that’s hard to beat.
“It’s been great so far,” Blake said. “I think a lot of people are excited to see a Big Boy in the community.”

The Muskegon Big Boy grand opening will go from 7 a.m. to 9 p.m. on Saturday, Feb. 13. The following week, the store will hold its famed Seafood Fest through the week after Easter.

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11 Responses to "Muskegon Big Boy Grand Opening Set for Saturday February 13"

  1. Bonnie Davis   February 9, 2021 at 2:13 am

    No salad bar ??? Soup bar?
    Breakfast bar at all ??

    Reply
  2. Akil   February 9, 2021 at 9:41 am

    During COVID restaurants are probably second-guessing open food bars

    Reply
  3. Bonnie Davis   February 9, 2021 at 11:07 am

    Yes good point ….

    Reply
  4. Sharon Teal   February 9, 2021 at 3:21 pm

    R u hiring

    Reply
  5. robert f stratton   February 9, 2021 at 6:23 pm

    were can i get your meanue

    Reply
  6. Tribune   February 9, 2021 at 6:32 pm

    https://www.bigboy.com/big-boy-menu/

    Reply
  7. Tribune   February 9, 2021 at 6:33 pm

    You can contact them directly at https://www.facebook.com/muskegonbigboy

    Reply
  8. Miguel Saldana   February 10, 2021 at 4:23 pm

    You all have any openings for thd dish tank clean up

    Reply
  9. Tribune   February 10, 2021 at 5:16 pm

    Miguel you can connect with them directly at https://www.facebook.com/events/851968882031191

    Reply
  10. Patricia Tiemeyer-Lacy   February 10, 2021 at 6:02 pm

    I lived behind a Big Boy in Grand Rapids, MI! My favorite order was salad bar! Looking forward to Slim Jims again!

    Reply
  11. Tribune   February 11, 2021 at 12:23 am

    Yes, they are hiring:
    https://www.facebook.com/jobs/job-opening/212421430564407/?source=attached_post_timeline

    Reply

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